CoppaFeel! educates and reminds every young person in the UK that checking their boobs isn’t only fun, it could save their life.

Onclick have been proudly working with CoppaFeel! for a number of years, initially creating bespoke online content to support the training of their Boobette volunteers, in partnership with Avon.

Seeing the positive impact of digital learning to promote the charity, build brand awareness and deliver their message to a wider audience, CoppaFeel! have since invested in the design and development of additional modules and resources, specifically to support volunteers, Health Professionals, Teachers and the public as a whole.

Working with a bold brand like CoppaFeel!, it was essential to reflect their positivity and values throughout all narrative, graphic design and animation.

Each component needed to engage their target audience and match the fun, friendly and approachable tone of the organisation.

With the core content being developed using Adapt for mobile responsive output, we integrated vibrant photography, custom graphics, interactive activities, downloadable resources and embedded video content.

The goal? – To encourage people to become breast aware, regularly check themselves and increase the chance of detecting breast cancer early!

User feedback

I love CoppaCollege; it is such an intuitive tool that is easy to navigate and fun to use. The ‘human’ language and short, sharp snippets of information make it easy to be boob savvy!

Sarah Gillespie
Division Manager, Avon UK

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